Liverpool have confirmed a long-term partnership deal with Japan’s largest publisher, Kodansha.
The pair began working together in 2021 and Kodansha have agreed an early renewal, showing their commitment to the future of the club.
The new deal will see Kodansha incorporate both the men’s and women’s teams, which will help to support the continued growth of Liverpool FC Women. It will also see the programme’s expansion into the USA, and Kodansha and LFC Foundation will look to build on the impact they have already made in the UK.
Ben Latty, commercial director at Liverpool FC, said: “We are delighted to announce the extension of our partnership with Kodansha, even more so following on from the incredible displays in Tate Liverpool a few weeks ago. Our activations with Kodansha over the last two years truly embody the term ‘partnership’. There is a true alignment in values between LFC and Kodansha, which we are excited to build upon.
“This extension will see significant support and focus on the brilliant work of LFC Foundation and see us expand that work into the USA. It’s also pleasing to see Kodansha extend their support of the club to both the men’s and women’s teams.”
Tokuo Kanemaru, senior vice president and COO at Kodansha, added: “We take great pride in the extension of this agreement, which allows us to be a part of Liverpool FC’s illustrious history and to leave our legacy. Let’s continue to join hands and inspire people all over the world together.
“Furthermore, our partnership with the women’s team is profoundly meaningful to us. We hope that this partnership will serve as a catalyst for their further achievements and will continue to captivate audiences with its creativity.”
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